One other thing to note: This isn't Monopoly's first brush with space. The stickler in me did notice that the moon's far side is inaccurately listed as the "Dark Side," but hey, it's only a game, yes? I spotted a space shuttle, complete with external tank and solid rocket boosters a satellite a Mars rover and - of course - an astronaut. Collect all five domes to get closer to the win … but watch out! Landing on an Action space can set you back or move you forward in an instant."ĭie-hard space fans may get a thrill out of the player pieces in Monopoly Space. "For a player to start creating a colony, they have to collect three resources and then 'burn' them by returning them to the Bank in exchange for a dome. "Players travel around the gameboard buying and selling planets, mining resources and setting up their colony," a Hasbro description states. Railroads are replaced by "Warp Runs" and you'll have to snatch up resources on planets and moons to build domes that will hopefully lead to a successful colony. You still have to buy up stuff, but instead of Park Place and Boardwalk, players can vie for Mercury's Great Valley and or Caloris Basin. The NPD Group: U.S.Monopoly Space, also available for $19.99, replaces the property-purchasing push of the original with a race for space settlement for up to six players.Do Not Pass Go … Without Feasting Your Eyes on This Exclusive Target Edition of Monopoly – Target.Target has had some success with branded items around its Bullseye terrier mascot, including the introduction in 2018 of a Target Bullseye Funko Pop! figure. Mega-retailers such as, Walmart and Costco, however, have not done much to take advantage of their name recognition as a merchandising opportunity, especially when it comes to appealing to fans with collector-type items. Perhaps the unique aspect is the fact that the Monopoly partnership marks a rare branding opportunity for a retailer in the CPG space.Īpparel specialty chains such as Old Navy and Abercrombie & Fitch have made a living splaying their names across t-shirts and other products. Target claims to be the first retailer to have a branded Monopoly game through Hasbro. Andrews golf course and Pacman’s 40th anniversary. Monopoly has come out with hundreds of limited-edition versions, including ones recently around Carnival Cruise Lines, St. Limited-edition products continue to expand as an opportunity across categories. Monopoly had its best year ever for Hasbro in 2020. The games and puzzles category from January through April on a two-year CAGR basis grew 34 percent, the fastest growth versus 2019 of all toy “super categories,” according to The NPD Group. Photo: Targetīoard games took off as a result of the stay-at-home trend during the pandemic. “Monopoly: Target Edition is the latest example of how we are always exploring new ways to spark moments of joy with all of our guests within our curated assortment of fan-favorite and Target-exclusive games and toys,” said Nik Near, SVP, hardlines, Target, in a statement. The player with the most savings at final checkout wins. Mimicking the Target Circle loyalty program, players can double or triple their savings by capturing Circle tokens along the way. Instead of purchasing Park Place and Boardwalk, players have a chance to land on tablets and televisions. They then head to Check Out (the Go or Free Parking spaces on the traditional game). To play Target Monopoly, players spin the dice and land on “Items” that they put in their red Target basket. Target has partnered with Hasbro to introduce a limited-edition, Target-themed Monopoly game to debut later this summer.
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